AICF Chess Olympiad Coverage
International media coverage for the 44th Chess Olympiad in Chennai, one of the largest chess events ever held, reaching audiences across 50+ countries.
50+
Countries Reached
1,000+
Media Coverages
Official Role
Media Coverage Partner
Detailed Case Study Coming Soon
We're putting together the full breakdown of strategy, results, and media wins. In the meantime, explore the highlights below or get in touch for the complete deck.
Campaign Outcomes
By the numbers
120M+
Total Reach
310M+
Impressions
₹22 Cr+
Ad Value Equivalent
2.8M+
Social Engagements
The Approach
Challenge · Solution · Results
The Challenge
India's first-ever Chess Olympiad with 2,000+ participants from 180+ countries, requiring simultaneous coverage in global wire services, Indian national press and regional outlets — under tight FIDE protocol and credentialing requirements.
Our Solution
- Set up a 24/7 multilingual press operations centre with English, Hindi and Tamil leads.
- Issued multilingual press kits across global wire services including Reuters and AFP.
- Coordinated press conferences with world champions, FIDE officials and AICF leadership.
- Built daily narrative cycles around Indian medal hopes, women's teams and rising prodigies.
The Results
- 1,000+ coverages across international and Indian media
- Coverage in 50+ countries including BBC, Reuters and AFP features
- Successful media support for AICF's hosting bid narrative
- Zero credentialing or protocol incidents across the event window
"Hosting the Chess Olympiad on Indian soil was historic. Momentum made sure the world heard the story — in the right outlets, in the right languages, on the right day."
AICF Media Office
All India Chess Federation
Key Highlights
Coordinated media coverage for 2,000+ participants from 180+ countries
Secured features in international outlets including BBC, Reuters, and AFP
Managed press conferences with world champions and FIDE officials
Created multilingual press kits for global media distribution
Delivered 1,000+ coverages across international and Indian media
Supported AICF's media strategy for India's successful hosting bid
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