Madhya Pradesh Premier League (MPPL)
End-to-end media management for Madhya Pradesh's flagship franchise T20 cricket league across two editions, generating unprecedented national and regional visibility.
30+
Exclusive Interviews
12,000+
Media Coverages
Official Role
Full PR Mandate | 2024 & 2025 Editions
Detailed Case Study Coming Soon
We're putting together the full breakdown of strategy, results, and media wins. In the meantime, explore the highlights below or get in touch for the complete deck.
Campaign Outcomes
By the numbers
85M+
Total Reach
240M+
Impressions
₹18 Cr+
Ad Value Equivalent
4.2M+
Social Engagements
The Approach
Challenge · Solution · Results
The Challenge
MPPL was a first-of-its-kind franchise T20 league for Madhya Pradesh, with low pre-event awareness, a mid-tournament venue shift between Gwalior and Indore, and a fragmented regional media landscape spanning Hindi, English and vernacular outlets.
Our Solution
- Built a centralised press operations cell with daily releases in Hindi and English.
- Activated 100+ Central India sports journalists with exclusive access and player narratives.
- Deployed real-time match-day media ops across both venues with synchronized assets.
- Engineered owner-led storytelling featuring Aryaman Scindia and top franchise stakeholders.
The Results
- 12,000+ media coverages across national, regional and digital outlets
- 30+ exclusive interviews including marquee owner and player features
- Zero negative coverage through the venue shift and operational changes
- 3x growth in social conversation share vs. the inaugural edition
"Momentum Sports ran the entire press operation like clockwork. From owner interviews to last-minute venue communications, they made MPPL feel like an established league from day one."
League Management
Madhya Pradesh Premier League
Key Highlights
Delivered 12,000+ media coverages across national and regional outlets
Secured 30+ exclusive interviews including with Aryaman Scindia and top franchise owners
Managed venue shift communications between Gwalior and Indore seamlessly
Coordinated real-time match-day press operations across multiple venues
Created multilingual content strategy covering Hindi, English, and regional media
Delivered daily press releases and post-match media kits for all match days
Built relationships with 100+ sports journalists across Central India
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