Vidarbha Pro T20 League
Franchise-level PR strategy for the title-winning team in Vidarbha's premier T20 tournament, driving massive media visibility through player narratives and vernacular storytelling.
12+
Player Campaigns
3,500+
Media Coverages
Official Role
Franchise PR Lead for Title-Winning Team
Detailed Case Study Coming Soon
We're putting together the full breakdown of strategy, results, and media wins. In the meantime, explore the highlights below or get in touch for the complete deck.
Campaign Outcomes
By the numbers
32M+
Total Reach
78M+
Impressions
₹5.4 Cr+
Ad Value Equivalent
1.1M+
Social Engagements
The Approach
Challenge · Solution · Results
The Challenge
A new franchise entering a regional league with no existing media identity, limited mainstream brand recognition, and a journalist ecosystem dominated by Marathi vernacular outlets that required a hyper-local content strategy.
Our Solution
- Built the franchise's media identity from scratch with a consistent visual and editorial system.
- Crafted 12 individual player narratives tailored to Marathi and English audiences.
- Plugged into ANI and IANS wire feeds to syndicate match-day stories nationally.
- Created weekly press hooks around momentum moments — debutants, comebacks, captaincy calls.
The Results
- 3,500+ coverages across print, digital and broadcast in two months
- 12+ player-led campaigns translating into national coverage
- Title-winning narrative carried by every major Maharashtra outlet
- Established media equity for follow-on sponsorship conversations
"Momentum built our media identity from zero. By the time we lifted the trophy, every Marathi paper had a story ready — that's the difference a real PR partner makes."
Franchise Leadership
Vidarbha Pro T20 — Title-Winning Team
Key Highlights
Delivered 3,500+ media coverages across print, digital, and broadcast
Executed 12+ individual player PR campaigns with unique narratives
Managed 10+ media interactions including press conferences and one-on-ones
Secured coverage across ANI, IANS, and major national wire services
Created compelling vernacular storytelling in Marathi and English media
Built the franchise's media identity from scratch with consistent messaging
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